The latest perspectives and digital musings from Viscid.

6 Reasons Why Digital Transformation Efforts Often Fail

Digital transformation is not a transactional event, and is much broader than purchasing a new CRM, or redesigning an app. It’s a continuous optimization of processes – internal and external – that improve the performance of your core business services through technology. Understanding this is the first step towards successfully transforming your business in the […]
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5 Things Hindering Your Digital Customer Experience

No matter where your business is on the digital maturity scale, building, implementing and optimizing a successful digital customer experience is challenging. It takes significant organizational commitment, planning, time and resources, and requires a steady hand in governance that is difficult to cultivate. Yet working towards building a seamless DCX should be priority 1 for […]
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